At DeBolt Interactive, we strategically employ a mixture of the following online marketing services to achieve maximum results for your company.

Off Page SEO

Off Page SEO is where the SEO battle is won.  The main weapon used in Off Page SEO is link building.  Link building has many different facets that affect the power of each link source.  You can think of Off Page SEO as trying to win the Google popularity contest.

An Off Page SEO campaign would consist of:

• Keyword research, analysis, and recommendation.
• Current back link research and strategy recommendation.
• Link building campaign execution (resulting in potentially thousands of back links).
• Submission to Google Local/Maps.
• Article Marketing (resulting in potentially thousands of back links).

On Page SEO

On Page SEO consists or all the actions that can be done to the physical website itself.  A good way to look at it is to think of On Page SEO as preparing the welcome mat to all of your new visitors.  Good On Page SEO will basically usher Google through the website making sure that the Google spider stops off at every bit of information on every single page of the site resulting in more of the web pages being indexed by Google.

An On Page SEO implementation would consist of:

• Current Home Page Analysis.
• Keyword research, analysis, and recommendation.
• Title Tag analysis and recommendation.
• META Description analysis, recommendation, and creation.
• Image Alt Tag analysis, recommendation, and creation.
• Header Tag analysis, recommendation, and creation.
• Keyword Density analysis of current and future site content.
• Overall competition analysis and strategy recommendation.

30 second Video Infomercial

Along with Social Media, Online Video is the hottest thing on the web right now.  It allows you to do more with your message than any ad could do.  It also helps with search engine rankings due to the fact that Google loves video content and ranks it very considerably.

A basic 30 second video package would include:

• Creation of 30 second video including custom unique graphics and text, along with professional voice over.
• Submission to 10 video websites including You Tube, Google video, and Yahoo video.

Automated Online Lead Capture System

95% of all websites do not have some sort of lead capture mechanism somewhere on their home page.

It takes a lot of hard work to get a person to visit your site and nine times out of ten most websites let these visitors just leave without sharing or getting any kind of information.  An Online Lead Capture System will essentially be your websites Welcome Wagon 24/7.  You will be able to rest knowing that if a person decides to visit you website at 2:00 am that your Online Lead Capture System will greet them and start them down a road that will allow you to share important information about your website and programs while at the same time qualifying them for various predetermined metrics.

An Online Lead Capture System implementation should consist of:

• Implementation of Lead Capture System on your website.
• Creation of 10 custom emails focused on educating the visitor on your company and your industry, while pre-qualifying them as a person your sales staff should speak with.
• Database creation and maintenance.
• Creation of monthly metric reports.

Custom Landing Page Network

One of the first things that Google looks at when coming to a site is its URL.  Having a URL that contains keywords in it will gain a lot of attention from Google.  With that said, most websites already have a well established URL with various links and sources pointing to it.  One way to take advantage of keyword loaded URLs without drastically changing your main site would be to create “Landing Pages” on each new URL that is keyword rich.  These one page websites would have content on them that would direct the visitor to the main website while also generating great keyword loaded back links to the main site as well.

A Landing Page campaign would consist of:

• Acquisitions of 5 keyword rich domain names.
• Creation of 5 one page landing pages focused on one of the 5 keyword rich domain names.

Newsletter Creation

Newsletters are great because they are a flexible way to get your information to interested people effectively.  They are a way to make sure the website gets to the subscribers and allows you not to worry about them coming to the site, either way your information is in front of them.

A typical Newsletter will include:

• 700 word feature article that will focus on a timely and relevant topic of your choosing.
• 350 word articles based on valuable information that will help your newsletter’s reader save time and money within your industry.
• 200 word industry profiles of success stories that will help motivate prospective customers to take action.
• A quick tips section that effortlessly shows readers in a bullet point style the answer to common questions that you and your company would like to be considered an authority on.
• A “Did You Know” fact that offers a fun and compelling fact the reader will likely not have known before your company’s newsletter showed it to them.
• A take action paragraph that will wrap up the newsletter with a personal profile of a current employee and why it would be beneficial for the reader to take action.

Radio Show Interview and Blog Post

Along with Social Media sites online radio sites are very popular with Google because they are mostly seen as news sources in Google’s eyes.  That means that these types of content get spidered more frequently which in turn ranks them faster.  Radio shows also allow you to focus on a specific part of your website or program during each show and with certain online calls to action it can also accompany your web analytics testing as well.

A basic Online Radio Show will include:

• Creation of Show Script and Questionnaire.
• Execution of a 15 minute radio show interview completely focused on a specific aspect of your company.
• Ability to post audio player on your website or blog.
• RSS feed syndication.

Press Release Creation and Syndication

Online Press Releases are not only a great tool to get new and exciting information about your company out to the masses but they are also a fantastic way to acquire very high ranking back links (remember Off Page SEO).

Implementing an Online Press Release Campaign would include:

• Creation of custom written press release highlighting a certain aspect of your company.
• Submission of press release to sites such as Google News, MSN News, Topix.com, Ask.com, plus numerous outlets segmented by industry.

Social Media Kickstart

Social Media has been the buzz word for the past couple of years.  The only problem is that most businesses have yet to figure out how to harness Social Media to have it work for them.  The name of the game when it comes to leveraging Social Media is interaction and good fresh information (content).  The great thing about Social Media is that it gave the masses a voice to communicate their needs and wants; all you have to do is be there, listen, and supply what they want.

A Social Media Kickstart implementation would consist of:

• Blog creation.
• Twitter Page creation (integrated with blog).
• Meet Up Group creation.
• Craig’s List Ad creation.
• Hubpage creation.
• Squidoo page creation.
• Google page creation.
• Google Knol posting.
• One round of social bookmarking (85 sites).
• Branded You Tube channel.