On Page SEO

On Page SEO consists or all the actions that can be done to the physical website itself.  A good way to look at it is to think of On Page SEO as preparing the welcome mat to all of your new visitors.  Good On Page SEO will basically usher Google through the website making sure that the Google spider stops off at every bit of information on every single page of the site resulting in more of the web pages being indexed by Google.

An On Page SEO implementation would consist of:

• Current Home Page Analysis
• Keyword research, analysis, and recommendation
• Title Tag analysis and recommendation
• META Description analysis, recommendation, and creation
• Image Alt Tag analysis, recommendation, and creation
• Header Tag analysis, recommendation, and creation
• Keyword Density analysis of current and future site content
• Overall competition analysis and strategy recommendation

Off Page SEO

Off Page SEO is where the SEO battle is won.  The main weapon used in Off Page SEO is link building.  Link building has many different facets that affect the power of each link source.  You can think of Off Page SEO as trying to win the Google popularity contest.

An Off Page SEO campaign would consist of:

• Keyword research, analysis, and recommendation
• Current back link research and strategy recommendation
• Link building campaign execution (resulting in hundreds of back links)
• Submission to Google Local/Maps
• Article Marketing (resulting in hundreds of back links)